Make the Sale: Build, Launch, and Manage E-commerce Stores

Weekly Challenge 2: Make the Sale: Build, Launch, and Manage E-commerce Stores

Test your knowledge: E-commerce platforms

Fill in the blank: _____ allows businesses to do things like add and update products, manage customer orders, receive payments, handle shipping and fulfillment, and more—all in one place.

• An e-commerce platform

Which of the following are ways Shopify makes it easy for businesses to have an online store? Select all that apply.

• Shopify provides multiple plans that businesses can choose from based on their budget and other needs.
• Shopify’s software is designed to be user-friendly, with no coding or developer knowledge necessary.
• Shopify offers an all-in-one solution for businesses of all sizes.

Which of the following are features that Shopify offers? Select all that apply.

• Analytics and Reporting
• Payment processing
• 24/7 support

Week 2: Learn about online stores

1. Fill in the blank: A store that sells its products online is called _____.

• an e-commerce store

2. Which of the following are basic elements that customers can expect to find on almost any e-commerce site they visit? Select all that apply.

• Product detail pages
• Home page
• Navigation bar

3. Fill in the blank: When a website is ____ that means it has been specifically designed to work on all types of devices, including computers, mobile phones, and tablets.

• Responsive 

4. Fill in the blank: Shopify, WooCommerce, and Magento are all examples of _____.

• e-commerce platforms

5. Which of the following software allows the user to access and edit the original source code?

• Open-source software

6. Which of the following is a web-based software available on a subscription basis?

• Software-as-a-Service

7. Fill in the blank: The URL or web address for a website, such as www.example.com is called a _____.

• domain

8. Which of the following can be done in the marketing dashboard of a Shopify account? Select all that apply.

• Ability to create campaigns for ads, email, social media, and other marketing channels
• Ability to automate campaigns to display ads and send messages based on customer behavior

9. Which tool allows advertisers to upload their store and product data to Google and make it available for Shopping ads and other Google services?

• Google Merchant Center

10. While building a Shopify account, where can a user go if they do not find the sales channel they want in their list?

• Shopify App Store

11. Which of the following can be done through an e-commerce platform? Select all that apply.

• Receiving payments
• Adding and updating products
• Processing, shipping, and handling

12. Which of the following features includes a collection of links to other pages within a website?

• Navigation bar

13. Which of the following are e-commerce platforms? Select all that apply.

• BigCommerce
• Wix

14. Which of the following are disadvantages to Software-as-a-Service (SaaS)? Select all that apply.

• Payment methods may be limited
• Integration may be limited
• Customization may be limited

15. Fill in the blank: _____ is a brief written description of an image that helps screen readers and search engines understand what is shown in the image.

• Alt text

16. Which of the following are characteristics of a good product description? Select all that apply.

• Includes bullet points for the features
• Tells the customer how the product can meet their needs
• Describes the basic features of the product

17. Which of the following are the benefits of the Google Merchant Center? Select all that apply.

• Provides accurate Google Shopping listings
• Offers simple Google AdWords integration
• Allows users to review capabilities for online products

18. Which of the following are reasons why adding multiple sales channels is good for a business? Select all that apply.

• It helps a business reach more customers
• It helps a store promote and sell products, manage orders, and track inventory all in one place

19. An e-commerce business has a responsive website. How does this website design principle affect customers?

• It allows for an easy and efficient customer experience, regardless of screen size.

20. Which of the following are the advantages of open-source software? Select all that apply.

• Complete control over a website’s design and function
• Endless customization options

21. What disadvantages of SaaS should a business consider when searching for an e-commerce platform?

• It may only integrate with certain third-party apps or shopping channels.

22. Why would you include SKUs for each product when you update an e-commerce website’s product page?

• The unique code helps you identify a product and track inventory and sales numbers.

23. What tool enables you to advertise products with Google Shopping?

• Google Merchant Center

24. What is the primary purpose of a navigation bar that appears at the top of an e-commerce website?

• To help customers find the section of a website that will be most useful for them

25. An e-commerce website includes video captions and screen readers to help people with disabilities navigate the site. What website features do these tools enable?

• Web Accessibility

26. Imagine that a shoe retailer is ready to open an online store. What should they use to create their shop?

• An e-commerce platform

27. What is the purpose of adding multiple sales channels in Shopify?

• To make it easier to sell products in more than one place

28. A marketer adds a product detail page to an e-commerce store to provide information about its products. What information does the marketer likely include on the product page?

• Product descriptions, images, specifications, and reviews

29. A business uses Shopify to sell products to customers online. Shopify is an example of what type of solution?

• An e-commerce platform

30. Which of the following are disadvantages to open-source software? Select all that apply.

• There are separate fees for web hosting.
• There are additional costs involved, such as web development.
• The software requires coding and technical skills.

31. Fill in the blank: _____ is a unique code that retailers use to identify a product and helps the retailer track inventory and sales numbers.

• SKU

32. Which of the following can be done in the discounts section of a Shopify account? Select all that apply.

• Create discounts to manage promotions
• Apply discounts to a customer’s order when they enter the discount code at checkout
• Create discounts that apply automatically to a customer’s cart

33. What can a marketer do to add a new sales channel to a Shopify store?

• Visit the Shopify App Store

34. What are the two types of software typically used for e-commerce platforms?

• Open-source or SaaS (Software-as-a-Service)

35. Which of the following are the advantages of Software-as-a-Service (SaaS)? Select all that apply.

• Built-in templates for e-commerce stores
• All-in-one solution with hosting, security, and customer service
• User-friendly software that works without coding skills

36. As a marketer uploads an image, they add a brief written description. This description helps screen readers and search engines understand what is in the image. What feature did the marketer add to the page?

• Alt text

37. Which of the following would a company need to create and publish a Google Merchant Center account? Select all that apply.

• At least one existing Google account
• A verified website and business
• Up-to-date product data on their e-commerce store, including pricing, availability, and shipping information

38. A marketer uses an e-commerce platform to update products and manage customer orders. What additional capabilities does the platform offer the marketer?

• Receive payments and handle shipping and fulfillment

39. What is the primary purpose of a navigation bar that appears at the top of an e-commerce website?

• To help customers find the section of a website that will be most useful for them

40. A business would like to use an e-commerce platform to create a custom online store. Which of the following options should they consider?

• WooCommerce

41. An e-commerce business hired a web developer to edit the original code and fully customize and create its e-commerce store. What type of e-commerce platform are they likely using?

• Open-source e-commerce platform

42. What tool offers e-commerce businesses accurate Google Shopping listings and exclusive Google Analytics support for online products?

• Google Merchant Center

43. Which of the following website features provides information about a specific item sold in an online store?

• Product detail page

44. Which of the following means that a website or mobile app is designed and developed so that people with disabilities can use it?

• Web Accessible

45. A business plans to use an e-commerce platform that offers unlimited access to update the website at any time. Why is open-source software the best choice for this website?

• Open-source software allows a business to control and customize the design and functionality of an e-commerce website.

46. What is the function of a domain for an e-commerce store?

• Customers use it to find the store online.

47. Which tip should you consider when you upload product images to an e-commerce website?

• Select high-resolution images that are not copyrighted

48. What tool offers e-commerce businesses accurate Google Shopping listings and exclusive Google Analytics support for online products?

• Google Merchant Center

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Weekly Challenge 1: Make the Sale: Build, Launch, and Manage E-commerce Stores
Weekly Challenge 2: Make the Sale: Build, Launch, and Manage E-commerce Stores
Weekly Challenge 3: Make the Sale: Build, Launch, and Manage E-commerce Stores
Weekly Challenge 3: Make the Sale: Build, Launch, and Manage E-commerce Stores