Weekly Chlange: 1 Make the Sale Coursera Quiz Answer’s
Test your knowledge: Why e-commerce?
- Which e-commerce type, such as photos, music files, or online courses, can you download to your device?
- Digital goods
- Which e-commerce type does a person provide online, such as a tutoring lesson or health coaching session?
- Services
- Fill in the blank: E-commerce includes two types of businesses, online-only and _____.
- click-and-mortar
- Why would a store with a physical location make its products available for sale online? Select three.
- The majority of customers shop online first.
- Customers enjoy browsing inventory online.
- Online shopping can drive in-store traffic.
Weekly Challenge 1
1. Which of the following describes e-commerce?
- The buying and selling of goods or services using the internet
2. Health coaching, business consulting, or graphic design are examples of which type of e-commerce?
- Services
3. Which of the following are the benefits of e-commerce? Select all that apply.
- E-commerce allows businesses to operate 24 hours a day, 7 days a week, so customers can shop whenever they want.
- E-commerce allows businesses to sell products to customers worldwide since almost anyone can visit the store online.
- E-commerce reduces overhead expenses and lowers startup costs, since it does not require a storefront.
4. Fill in the blank: Completion of an activity that contributes to the success of a business is called _____.
- conversion
5. Which of the following is a software solution that allows a company to sell products or services online?
- E-commerce platform
6. Which of the following are examples of market research considerations? Select all that apply.
- Target audience
- Market size
- Competition
7. Which of the following are benefits to a company using market research to better understand customers? Select all that apply.
- The ability to create an effective strategy for spending a marketing budget
- The opportunity to build a brand that customers can identify with
8. Which of the following equations would allow a company to calculate the net profit of a product?
- Total revenue − total expenses
9. Which of the following fulfillment methods ships products from the supplier directly to the customer and is the fastest way to bring a product to market?
- Dropshipping
10. Which of the following are key characteristics of branding? Select all that apply.
- How customers connect with the values that the company supports
- How customers feel about a company and the products it sells
11. Which of the following are things that can be sold online through e-commerce? Select all that apply.
- Software
- Physical goods
- Services
12. Purchasing and downloading Adobe Photoshop is an example of which type of e-commerce product?
- Software
13. An e-commerce business receives a large amount of website traffic. What does this traffic data indicate?
- The number of visits to the website
14. What capabilities do e-commerce platforms offer businesses?
- Create and maintain a digital storefront and sell products or services online
15. What information does a marketer gather when researching a company’s market size?
- The company’s most important competition
16. How do tools like Google Trends help you determine the demand for a product?
- They allow you to compare products and determine audience interest.
17. Fill in the blank: Dropshipping, partnering with a vendor or wholesale supplier, and designing and creating custom products to manufacture are all examples of _____.
- ways a company can source products for their business
18. Why is quality an important part of a company’s branding? Select all that apply.
- Customers want to interact with products that make their lives easier or fit their lifestyles.
- Customers want to be able to easily get the help they need.
- Customers want to be able to rely on a company’s products.
19. An online store sells home goods such as furniture and kitchen appliances. These products are examples of which common e-commerce category?
- Physical goods
20. Which of the following is considered an e-commerce service?
- Business Consulting
21. A brick-and-mortar store’s location and hours make it difficult for customers to visit. How does e-commerce offer the business a solution to its problem?
- E-commerce stores allow customers to purchase a product at any time from anywhere.
22. Fill in the blank: An “add to cart” button on a product page or a link that says “sign up to subscribe to our newsletter” on a website’s homepage are examples of _____.
- calls to action
23. An e-commerce marketer conducts secondary research to learn about a business and its audience. Which activities will they likely conduct for this secondary research?
- Gather information from published sources and consumer insights
24. Which of the following customer demographics enable a marketer to better understand their target audience?
- Income level, education level, and occupation
25. What are the four commonly recognized e-commerce categories?
- Physical goods, digital goods, services, and software
26. A stock photography website allows customers to download images for a fee. What type of e-commerce product does the business sell?
- Digital goods
27. Which of the following are challenges in e-commerce? Select all that apply.
- Lack of in-person customer service
- Cost of shipping
- Higher rate of returns
28. Fill in the blank: The total number of potential customers within a specific industry is called _____.
- market size
29. Which of the following describes the group of people most likely to purchase a company’s products?
- Target audience
30. Why would you track a product’s return on ad spend (ROAS)?
- To determine if the product’s advertising is profitable
31. Which of the following are reasons why storytelling is an important part of branding? Select all that apply.
- Customers want to feel good about their purchases.
- Customers want to understand the values that a company upholds.
- Customers want to know how the company is making a difference in the world.
32. Fill in the blank: Digital goods and physical goods are examples of _____.
- things that can be sold online through e-commerce
33. A retail store has a physical storefront and an online shop. What type of e-commerce model is this?
- A click-and-mortar business
34. A marketer identifies a company’s target audience. What does the information they gather about the target audience enable them to do?
- Tailor the marketing campaign and pricing strategy to suit the audience’s needs
35. How does a business acquire the items they want to sell to customers?
- Product Sourcing
36. Why is effective customer service important for a brand’s identity?
- It allows a company to positively affect customers’ impression of the brand.
37. Which of the following keeps track of all the items the customer plans to purchase?
- Digital shopping cart
38. Fill in the blank: In e-commerce, research that includes conducting surveys or interviews, direct observation, or focus groups is called _____.
- primary research
39. Which of the following are helpful demographics or factors to consider when doing research to determine the target audience? Select all that apply.
- Location
- Occupation
- Hobbies
40. Fill in the blank: The _____ for a product indicates the amount of money left over after expenses are paid.
- net profit
41. A company receives electronic payments from customers who buy its digital services online. What type of business model does this company use?
- E-commerce
42. An online store receives a large number of conversions for a new product. What do these conversions indicate?
- Customers purchased the product by completing the checkout process.
43. A company designs and produces custom products by partnering with a manufacturer. What is the benefit of using this product-sourcing model?
- It gives the company more control over the design and quality of its products.
44. Which tactic might help an e-commerce store improve its brand identity?
- Include frequently asked questions (FAQs) on the store’s website
45. What is the formula for return on ad spend (ROAS)?
- (Number of units sold × cost per unit) / ad spend Cost per unit
If You want to know about "Make Sale: Build, Launch, and Manage E-commerce Stores", then you can visit my original Course. The Link has been provided below.
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