Use “Ctrl+F” to find any questions answered. For Mobile users, you just need to click on three dots in your browser, and you will get a “Find” Option there. Use these options to get any random question answered.
Establish Your Presence Quiz
- Differentiate you from your competitors
- Create a personality or identity for your business
- Tell your customers what's wrong with your competitors
- Consist only of facts and figures about your company
- Your CEO's biography
- A link to your website
- Pictures of your executive team
- A profile picture
- A website
- A logo
- Foster loyalty
- Reduce Coast
- Signaling device
- Organizations that the company donates to
- The location of the company
- The story of the founders
- formal and serious
- friendly and casual
- witty and smart
Social Media Content Quiz
- Connect with the reader on a personal basis
- Direct message the post to as many people as possible
- Identify a problem and offer a solution
- Put Please Share This!" in the post text
- Post your tweet as a reply to a popular social media account
- Tweet the same ad every 10 minutes
- Include an image in your post
- Images or vides
- Call-to-Action & Links
- Hashtags or @mentions
- A tweet with an image gets 3 times more engagement than a tweet with only text
- A Facebook post with an image gets half the engagement it would without an image
- Creating a post with an image does not have a significant impact on LinkedIn
- The ideal video length on YouTube is 2 minutes
- The ideal video length on Twitter is 2 minutes
- The ideal video length on TikTok is 2 minutes
Social Media Content Management Quiz
- Sprout Social
- The post's content, including images and hashtags
- Which platform(s) you are posting it on?
- Date and time of the past
- All of the above
- Shows your team what you are creating
- Creates more polished, professional content
- Helps to visualize content
- Creates content quickly
- Increases engagement on specific posts
- No response
- "Hey James-get this off our page, man, makes us look bad."
- "Hey James-we're sorry to hear that. That's not in line with our standards, and we'll DM you now to talk about this and send someone your way as soon as possible to fix it."
- "Hey James- sorry to hear that. But that's your problem now."
- Jobs Manager
6. Joseph has a piano tutoring business and holds lessons for his students at his studio most days during the week. He likes to post videos of his student's progress and playing tips to his Facebook page for his followers. He has plenty of videos and content to be posted, but has trouble remembering to post. When he does post, engagement is inconsistent. Which of the following tips should he apply to his social media strategy to better manage his page?
- Joseph should hire employees to join his team, help with page responsibilities and generate new content for his followers.
- Joseph should automate responses for customer messages and comments.
- To help with scheduling posts, Joseph should look into using publishing tools.
- Respond to customers when your business is closed
- Triage customer queries to direct them towards the right people
- Answer basic or commonly-asked questions
- Schedule person to person interactions
Evaluate your Efforts with this quiz.
1. For ALL THE QUESTIONS In this quiz, you will apply what you have learned this week to a real-world scenario involving Calla & Ivy by referencing the following content calendar & audit. You have two options to access the Calla & Ivy Content Calendar and Audit that you need for these questions. 1. Download an Excel version of the calendar by clicking here. 2. Use the template for the calendar by clicking here, then clicking the USE TEMPLATE button in the upper You will need to be signed in to a Google account in order to make a copy of the calendar. Take a look at Imra's blog post promotions. Which and what insight would that give her for writing future blog posts? (Choose two)
- The personal story post created a lot of traffic; Include more personal stories in future blog posts to create more of a personal connection.
- The Fair Trade Day post created high engagement, write more blog posts around sustainability and worker concerns.
- Best wedding flowers post created a lot of engagement; create more "best of" lists.
- Seasonal flowers post had a lot of engagement; create more lists of seasonal flowers and plants.
- Bouquet creations posting later in the day
- Bouquet creation posts that appear later in the week
- Bouquet creations featuring only images
- Bouquet creations featuring images and questions
- The Insta Live at the Festival on May 9 had many impressions
- The Insta Live at the Festival on May 9 had many shares
- The Tribute to Moms images on May 10 had many click-throughs
- The "Mother's Day is Sunday" post on May 8 had many click-throughs
- It was posted on a different platform
- There was more information in the post
- It had a video
- It was posted at a different time of day
6. Imra started posting "How to" Instagram stories for various topics and noticed that her followers were very interested in these, based on the number of shares and impressions. She is planning her next "How to" Instagram story videos for the following month, and wants to use her insights to determine which topics her followers would be most interested in. Which topic should she choose?
- Maintaining flowers
- Home Gardening
- Caring for house plants
- Color schemes for bouquets
- Imra should remember to mention (@) the account or publication where she found the articles
- Imra should remember to include hashtags in her post.
- Imra should remember to track the metrics of the post.
8. Since Calla & Ivy is a small business, and loves to support and work with the small businesses in the city, Imra has started featuring businesses in the neighborhood and how Calla & Ivy works with them through her Local Business Feature posts. What could be the reason for the high impression rate?
- People love to support small businesses
- There's a video with the post
- The posts are being posted on multiple platforms
- The posts are being shared many times
- Pretty good! Most posts are between that time, but Calla & hy is still seeing good engagement from posts outside of the time frame.
- Great! All posts are within that time.
- The time you post something on social media doesn't matter.
- Not good. Ima need to adjust her posting time.
Social Media Management
1: How to manage a content calendar for a social media presence
Managing a content calendar for a social media presence is a bit like juggling flaming torches while riding a unicycle – thrilling, but you’d better know what you’re doing, or it can all go very wrong, very fast. A content calendar is like your personal crystal ball which anticipates and organizes your posts.
Construct a dynamic schedule
Firstly, a calendar that is dynamic is much more than just a glorified timetable. You need it to be flexible and adaptive. This is the social media equivalent of being both a marathon runner and a sprinter, you have to be in for the long haul but ready to react at a moment’s notice.
Harness your creativity
Then there’s the daunting abyss of creativity. One day you’re overflowing with ideas, next you’re as barren as the Sahara. Aim to create a mix of evergreen content for the dry spells and timely, topical content to keep things fresh. It’s like being a Michelin-starred chef—you don’t want the same boring dish every day.
Organization—your mentor and secret sidekick. You have to ensure your posts coincide with events, themes or promotions. It’s a little like being a social media detective, always looking for that next clue in the form of relevant content.
2: How to establish and manage a social media presence
It’s not just about sending off a few half-hearted tweets. It’s building an empire, brick by tweet, post by post.
Engage with your audience
Engagement is queen, and she’s a demanding one. But remember, you’re not pleading for attention, you’re dancing together, testing each other’s rhythmic flow. Listen and learn from your audience in a two-way conversational loop.
Find your platform
Not all platforms are created equal. Find where your target audience is hanging out, set up camp and start making that digital magic happen. Just remember, spreading yourself too thinly on all platforms is equivalent to being a social media jack of all trades, master of none.
If You want to know about "Social Media Management", then you can visit my original Course. The Link has been provided below.
Keep Reading the Artcle: GET STARTED WITH PYTHON COURSERA ANSWERS
3: How to create a brand, tone, and voice for a social media presence
Imagine your brand as an individual—what do they sound like? Are they sassy, sophisticated, or scholarly? Having a consistent voice adds authenticity and makes you recognizable amidst the crowded social media throng.
Establish your values
If your brand was a superhero, what would be its superpowers? Its flaws? Its secret identity? Don’t shy away from putting these aspects out there, they’re your hook, your differentiator—what sets you apart from the vanilla brands on the block.
Create brand guidelines
Put everything into a brand guideline—from the tone of voice to the color palette. It’s like your brand’s blueprint—the architects and builders can refer to it when they’re creating content.
4: How to evaluate the performance of content on social media and how to iterate on that performance
Measuring your performance on social media is like holding up a mirror—it reflects the good, the bad, and the just plain ugly.
Do a deep performance analysis
Look beyond ‘likes.’ Check on conversions, bounce rates, and other metrics. These figures allow you to drill down to the nitty-gritty reactions to your content.
Use A/B testing
Have you heard of A/B testing? It’s like the ‘Pepsi vs Coke’ dilemma, where you can see which flavor your audience prefers. Don’t be afraid to iterate. As in life, in social media, you often learn more from failures than successes.
5: Online reputation management
You’ve worked so hard to build your digital sandcastle, don’t let an online tidal wave wash it away.
If there’s a negative review or comment, don’t hide under the covers, face it head-on. Respond promptly and sincerely. You’re not an emotionless brand-bot—show your human side!
Use criticism constructively
Turn Lemons into lemonade! Use criticism as a stepping stone towards better customer relations. It’s like a free critique by a professional; Use it to your advantage!
6: Community management and programming
Don’t just build a community—nurture it, feed it, let it grow.
Don’t be afraid to get personal—share moments of success, failure, or even random musings. It’s like inviting your audience into your living room for a cup of digital tea.
Include User Generated Content
User-generated content (UGC) is like the lifeblood of your community. It not only creates engagement but makes your audience feel valued and heard.
7: Paid social media strategy and execution
The aim of your paid social media strategy should be simple—don’t break the bank while reaching the right people.
Focus on targeted ads
Invest in ads but with precision. Rely on demographic data, user behavior, and personal preferences. It’s less shotgun approach and more sniper precision.
Check your Return on Investment (ROI). After all, we’d all like to know if that hip street artist we hired to paint our shop’s mural is starting to draw a crowd, right?
8: Team member management and development
Manage your team like a well-rehearsed orchestra. Each individual has to play their part in harmony to create a beautiful symphony.
Don’t let the learning stop. Regular training keeps your team at the top of their game. Remember, even the best athletes still need training.
Finally, remember the “social” in social media. Foster a culture of collaboration. After all, teamwork makes the social media dream work!
Social media management is not for the faint-hearted. It needs authenticity, strategic planning, and the ability to pivot and adapt. But, at the end of the day, remember you are dealing with humans. So keep it personal, genuine, and most importantly, keep it human!